A launch checklist should be shorter than you think
The more bloated the list gets, the less likely any high-value step gets done well.
3 posts
The more bloated the list gets, the less likely any high-value step gets done well.
Most promo money gets wasted before the promo even starts. These are the 3 weak points that usually do the damage.
This is a working notebook for indie authors trying to make smarter calls about reviews, outreach, launch timing, and promotion.